COMPANY FACT SHEET
Stageit is an online video platform allowing artists to stream and monetize concert-like live performances while interacting with their fans in real time. Launched at SXSW in March 2011, Stageit has rapidly grown to become a widespread new revenue-generating platform for artists who can’t afford to tour, those who are between tours as well as those looking to complement and activate other promotional and networking tools.
Founded by CEO and music industry veteran Evan Lowenstein, Stageit is a cross between a meet and greet and a real-life concert experience. Not only does Stageit enable artists to easily create paid live shows directly from their laptop, but it also removes the barriers involved with touring in multiple cities by allowing fans to watch from wherever they are. The online performances streamed on Stageit are not archived, so it remains a truly unique experience for the virtual attendees.
Stageit was named as one of the world’s Top 10 most innovative companies in music by Fast Company and appeared on Billboard.biz Bulletin’s list of the 10 most interesting startups of 2012. The company took first place in the startup competition at midem 2013, receiving the midemlab award in direct to consumer sales & content monetization.
How artists make money
Artists choose when to perform and how much they want to charge. Fans can buy tickets to their favorite artists‘ live performances and further support them via a virtual Tip Jar during shows. As an artist advocate, Stageit prides itself on being exceptionally transparent about where the money goes. Payment is based on a sliding scale that increases the share of the gross revenues artists can make based on their earnings, beginning at 63% and ranging up to 83%.
Who is on Stageit
The wide variety of artists who have used Stageit thus far include Jimmy Buffett, Rick Springfield, Jason Mraz, Sara Bareilles, Trey Songz, Kris Allen, KORN, Bonnie Raitt, Crosby, Stills & Nash, Matt Nathanson, YouTube sensation Pomplamoose, Kina Grannis, Indigo Girls, Plain White T’s, Lisa Loeb, Jake Owen, and Stryper. Notable streamed events include M.U.S.E. Benefit Concert, Aspen Songwriters Festival and Folk Alliance Conference.
Stageit is headquartered in Los Angeles, CA.
Founder & CEO
Evan Lowenstein relies on his nearly 20 years of experience in the music industry to oversee all aspects of Stageit. With experience as a recording artist, award-winning writer and tech geek, Lowenstein fused together his passions to create Stageit, an online video platform that would allow artists to stream and monetize concert-like live performances while interacting with their fans in real time.
Evan has been featured in many publications, including Forbes, Businessweek, Entrepreneur and Fast Company, which recently named Stageit as one of the world’s Top 10 most innovative companies in music in 2013. Lowenstein is a dynamic and sought after speaker who has lectured and/or mentored students at Harvard Business School, Wharton (U Penn), Tuck (Dartmouth), Emory University and more.
Prior to Stageit, Lowenstein founded HookUp Feed, a premier mobile marketing company whose clients include The Coffee Bean & Tea Leaf, American Airlines, Domino’s Pizza and Cold Stone Creamery. Lowenstein was also one half of platinum-selling pop/rock band Evan and Jaron who scored three Top 40 hits, including the Top 10 song Crazy For This Girl.